On track or derailed. Being ready for a new year ahead.
Happy New Year! As we kick off 2026, we’re thrilled to help our clients develop and execute their strategic plans and quarterly goals. We’re doing the same.
Being strategically prepared is foundational and required. We recommend finalizing your quarterly goals and plans at least one quarter in advance— but we recognize that this isn’t always possible.
Business and news evolve daily and could align perfectly with your plans or completely derail them requiring you to pivot and react. Sometimes this could be as simple as adjusting when you make an announcement or the data you use to back up your decisions. At the same time, changes can yield crisis situations and we’re here to work with you for all of it. We’ve developed our own playbook for managing crisis that has proven to succeed in the biggest and smallest time-sensitive scenarios.
When dealing with risky and potentially damaging situations, we always advise:
Take a step back: reacting hastily and without a strategy might only make things worse.
Identify and prepare the right spokespeople to serve as the face and voice of your business. They need to be confident, have the facts, be ready to tell the public what you want them to know.
Consider having external parties support your side of the story because it’s one thing for you to talk about yourselves— that’s obviously always going to say good things about you, but when someone else backs up your side of things, it’s more likely to be accepted by your target audience.
Don’t feel like you’re alone— we’ve got you! We’re used to building plans a, b, and c and leading the charge crafting what you need to say and do to achieve your goals-even when your objectives have to shift.
While we focus on partnering with clients for all things marketing and communications (long-term, short-term and immediate), we’re also proud to provide insights on the industry and tell stories that help to educate, influence, and support readers.
We hope you look forward to each week’s post in this weekly series and send us your thoughts. If you have a problem of practice, question, or experience to share, drop us an email at info@theturnkeyagency.com and visit our website to subscribe to our monthly newsletter.
We hope that in 2026, your business thrives and allows you to achieve the goals that you have or will create. At every step of the way we’re happy to lean in and partner. We wish you an amazing year ahead.
