CO-FOUNDER & CEO

Jessica A. Mayorga Castillo: With more than 20 years of experience in broadcasting, public relations, social impact partnership development, product and campaign marketing, and integrated communications, Jessica has been on both sides of the camera, the microphone, and the news release. With an expertise in both celebrity-engagement (identifying and engaging popular spokespeople and cause ambassadors) and crisis communications, she prides herself in making the connections that will achieve impact and targeted results.

Jessica holds a masters degree in Administration, Planning and Social Policy from Harvard University in addition to an MBA in Marketing, an M.S. in Education. Jessica earned her B.A. in Broadcast Journalism at the University of Maryland, College Park.

Jessica has native fluency in Spanish and English with moderate fluency in Portuguese and German.

CO-FOUNDER & PRESIDENT

Gerald McLeod is a dynamic communications leader driven by a mission to harness the power of storytelling and strategy to spark connection, inspire action, and shift culture. Originally from the small town of Prentiss, Mississippi, and now based in the Washington, D.C., area, Gerald brings a deep-rooted commitment to equity, inclusion, and impact in every campaign he touches.

He holds a degree in Public Policy Leadership from the University of Mississippi, where his passion for using communications as a bridge between communities and causes first took shape. From Twitter threads to front-page headlines in the Des Moines Register, Gerald has built a career on creating messaging that resonates widely and deeply; across geographies, identities, and ideologies.

Gerald’s work is marked by creative precision, cultural fluency, and a relentless belief in the power of communication to drive real change.

CREATIVE DIRECTOR

Jason Wong is Turnkey’s Creative Director, and has a passion for art. He studied Graphic Design at the School of Visual Arts in NYC, honing his skills as a designer and photographer.

With over 20 years of experience, Jason is an award-winning designer and photographer. He started at ESPRIT International, working on various projects like billboards, lookbooks, hang tags, and brand identity. He also worked at Harper Collins, MTV, CondéNast, and Forbes.

After returning to D.C., Jason created design collateral and marketing content for the University of Maryland. He then joined The Washington Post’s digital marketing team as a custom content designer, driving revenue growth for major clients. He also worked in the House of Representatives and non-profits in D.C.

Jason lives right outside of D.C. with his 5-year-old miniature schnauzer, Link.

DIRECTOR OF OPERATIONS
Luis Fernando began his career in his native Colombia where he was highly sought after to drive change management for companies of all sizes. This experience helped to fuel his more than 30 years of corporate administration and business management experience.

Luis Fernando believes strongly in staying on top of trends and advances in the corporate management, finance, and talent fields. He is proud to mentor young professionals developing their expertise in running corporate and nonprofit operations.

In addition to his proven ability to help teams succeed, he embodies Turnkey’s values and is committed to applying his talents and experience to achieving game-changing social impact.

Luis Fernando resides in South Florida.

DIGITAL MEDIA STRATEGIST

Senior social media and multimedia expert with more than 15 years of developing and executing creative media strategies for governmental, non-profit, and corporate clients. 

PUBLIC RELATIONS & MARKETING SPECIALIST

Jada Webb is a purpose driven communications professional committed to using storytelling and strategy to build meaningful connections, elevate underrepresented voices, and reshape cultural narratives. Originally from Northern Virginia and now based in Greensboro, Jada brings a thoughtful and intentional approach to every project, grounded in authenticity, creativity, and impact.

Jada built an expertise in public relations, marketing, and digital media as a student at North Carolina A&T State University. There, she developed a strong foundation in strategic communication, media relations, and digital marketing. Her academic journey sharpened her ability to craft compelling narratives, build cohesive brand identities, and engage diverse audiences across multiple platforms.

Jada’s work is defined by creative direction, cultural awareness, and a deep understanding of how messaging influences perception and connection. With a keen eye for detail and a passion for innovative communication, she approaches every opportunity with intention and a steadfast belief in the power of storytelling to inspire change and leave a lasting impact.