We can't afford it… and other excuses for not hiring the MarComm/PR help you need.
It costs too much.
But does it? If you invest $1,000 and that yields a significant uptick in brand awareness, you get in front of scores of potential customers. That exposure and heightened interest from prospective customers who will want to know more is worth far more than that initial $1,000 investment. Don’t forget that investing in outside services is a way to provide resources and support to current staff members who might be feeling overwhelmed. Think about: How important is it to you to retain your employees? The price of a revolving door of employees is exponentially higher than paying moderate costs of having expert external marketing, communications, and public relations support on your side.
We can do it better.
But can you? Think about bandwidth, workload, a drought of fresh ideas. Sometimes it takes bringing in a fresh perspective and new set of skills to take your engagement, sales, and success to the next level.
The work we’re doing isn’t such a big deal. Why spend?
Have you really thought that through? Do you want it to be low-key, or is it low-key because you haven’t taken the steps to make it something bigger, more profitable, more impactful? Agencies (like Turnkey) help you turn low-reach projects into something more impactful, meaningful, and engaging.
My boss doesn’t see the value.
Have you explained the value? If not, we’ll explain it for you. We’ve been doing this type of work for a VERY long time, so we’ve heard it all. Many times, getting leaders to understand, respect, and invest in comms/marketing/PR is a major challenge. It’s up to us and to you to help them see why spending on partnerships like what we would create with you, is worth it. At the end of the day, we have to prove: increased efficiency, cost savings, revenue growth, strategic collaboration, new wealths of knowledge, and a detailed plan that becomes our roadmap to achieving your company’s goals. When your boss sees the positive impact to your bottom line, employee satisfaction, customer loyalty, and engagement, working with us (or competitors…but you have us, so do you really need to look any further?) more than pays for itself.
Still need convincing? We have solutions and we build our scope of work based on what you really need. Let’s talk.